Apex Sales Consulting

Hospitality Sales Consulting

Sales.
Solutions.
Simplified.

We translate sales & events technology for your teams, driving greater efficiencies and bottom-line revenue.

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We serve

Hotels Venues Restaurants Stadiums

At a Glance

Years of Combined Hospitality Experience

50+

Clients Served

138+

Core Service Areas

Hospitality Focused

100%

Sales Strategy CRM Enablement Data Migrations Tech Evaluations Sales Roadmap Project Management Hotels Event Venues Restaurants Stadiums Universities Conference Centers Sales Strategy CRM Enablement Data Migrations Tech Evaluations Sales Roadmap Project Management Hotels Event Venues Restaurants Stadiums Universities Conference Centers

Who We Are

A Boutique Advisory Group Built for Hospitality

We founded Apex Sales Consultants over 10 years ago with the mission to help hospitality organizations streamline their technology and sales operations so the team can focus on what truly matters: engaging with customers and building meaningful, long-lasting relationships.

At Apex, we believe that technology is an enabler of many business processes, but true success comes when you combine technology with a deep understanding of the industry you serve — and enable the people on your team to effectively engage with your customers.

We work closely with all levels of an organization, from identifying business goals with executive leadership to refining tools and processes with sales and marketing management teams.

Meet the full team

Empathy Mentorship Respect Generous Exacting Honest

Dedicated to Your Success

We stay ahead of industry trends and technology developments to ensure we bring fresh, relevant solutions to the table every engagement.

Collaborative by Design

Apex works with both your internal teams and external providers to deliver measurable results that align with your business goals.

Trusted Advisors

We respect your time, budget, and team and treat them with the same care and attention we give our own business. We're in it together.

Real-World Perspective

With decades of combined experience, our team brings practical strategies grounded in industry best practices — not theory.

Our Framework

The Apex Sales Roadmap©

Working with your team, our sales strategist uses our proven framework to understand your current ecosystem and create an actionable growth strategy with a supporting tactical roadmap.

Discover

We dig deep into your current sales and marketing ecosystem, technology stack, and team dynamics to uncover opportunities.

Plan

We create an actionable growth strategy with a supporting tactical roadmap tailored to your business goals and budget.

Execute

Our team works hands-on alongside yours to implement solutions, migrate data, and enable your people and technology.

Measure

We track results, refine the approach, and ensure your team is executing the right actions at the right time for measurable ROI.

Who We Work With

Clients We Serve

We work across the full spectrum of the hospitality industry — from large ownership groups to independent boutique properties — bringing the same depth of expertise and commitment to every engagement.

🏨

Hospitality Management Groups

Operating diverse portfolios across hotels, resorts, and restaurants demands operational consistency and strategic alignment. We help management groups integrate technology, streamline processes, and uncover growth opportunities across their entire portfolio.

🏢

Hotel Ownership Groups

Navigating rising costs, shifting traveler expectations, and multi-brand complexity requires more than hospitality expertise — it demands strategic precision. We partner with ownership groups to optimize revenue strategies and elevate brand performance across every property.

✨

Boutique Hotels

Your individuality is your competitive advantage. We specialize in helping boutique hotel groups streamline operations and scale without compromising the distinctive identity that defines your brand and keeps guests coming back.

🍽️

Restaurants, Catering & Event Venues

From fluctuating demand to fierce market competition, culinary and event-driven businesses face unique pressures. We deliver data-driven solutions that elevate customer engagement, optimize marketing performance, and drive measurable growth.

🏟️

Stadiums & Conference Centers

Large-scale venues require large-scale coordination. We help event-driven facilities modernize their sales and catering technology, align teams, and create seamless experiences for both staff and guests.

🎓

Universities & Institutional Venues

Campus dining, events, and hospitality operations have their own complexity. We bring industry best practices and technology enablement to help institutional venues perform at the level their communities deserve.

What We Do

Our Services

We are genuinely committed to helping you succeed. Apex works collaboratively with both your internal teams and external providers to deliver measurable results.

🗺️

Apex Sales Roadmap

Get better results when your teams and technology are in balance. Our proprietary framework helps identify and improve results by saving time, money, and improving sales operations.

⚙️

CRM & Sales Tech Enablement

Your CRM is the lifeline of your business. We standardize account data, update menus, merge documents, and establish SOPs so your team can focus on guests.

🔄

Data Migrations

Whether changing systems or going through an upgrade, we work with you and your vendors to make your data migration process smooth and efficient.

🔍

RFPs & Tech Stack Evaluations

We have extensive insight into the hospitality technology solutions available. Let us help you select and connect the most effective tools for your specific needs.

📋

Sales Project Management

We turn strategy into results using proven project management best practices — from planning to performance, ensuring every step drives measurable growth.

📈

Sales Effectiveness Enablement

When your people have the tools and clarity they need, they build lasting relationships. We align strategy, process, and technology so teams close deals faster.

🧠

Data-Driven Sales Intelligence

We help you unlock the full potential of your connected tech stack with data-driven insights that support smarter decisions and sustainable growth.

💬

Have Something Else in Mind?

Our team has extensive experience across all aspects of hospitality sales and operations. Let's talk about your unique needs.

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Our People

Meet the Team

With decades of combined experience, our team brings empathy, understanding, and practical strategies to help optimize your technology, processes, and performance.

Chuck Coveleski

Founder / CEO

Kelly Burke

Chief Growth Officer

Katherine Belich, CMP

Director, CRM Solutions

Darleny Cabreja-Taveras

Consultant

Raysa Gonzalez

Consultant

Our Philosophy

What Drives Us

We're inspired by partners who believe that great results come from clarity, experience, and genuine collaboration. When technology, teams, and purpose are aligned, meaningful and sustainable growth follows.

Turn Ideas Into Results

Identify goals. Refine processes. Align teams. We're here to help your team turn ideas into results.

Collaboration. Enablement. Results.

We bring practical strategies backed with understanding and empathy to help optimize your technology, processes, and performance.

Tech Impacts for Results

The answer is in your business. Implement the best tech for your needs. Let's talk about your strategy.

The Right Tech for Your Needs

Technology is an enabler of process. Align your unique value with solution capabilities so you can focus on your guest.

Unlock Revenue Opportunities

Guests are looking for more than a hotel room. Is your tech ready to unlock opportunities to capture more ancillary revenue?

Stronger Guest Relationships

Refine your Sales and Marketing strategies. Deepen guest relationships. Build meaningful engagements.

Meaningful Guest Experiences

We'll help you streamline the tech so you can focus on what truly matters: building better guest experiences.

Washington, DC

Dallas, TX

Miami, FL

Ready to Work Together?

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Sales.Solutions.Simplified.